• Sequor

Top tips for choosing investments

Updated: Oct 16, 2020

Key investing steps include:


1. Understand your Investment needs and goals

It’s worth taking time to think about what you really want from your investments. Know yourself, understand your needs and goals. What is your appetite for risk?


2. Consider how long you can invest

Think about how soon you need to get your money back. Time frames vary for different goals and will affect the type of risks you can take on. For example: If you’re saving for a house deposit and hoping to buy in a couple of years, investments such as shares or funds will not be suitable because their value goes up or down. Stick to cash savings accounts.

If you’re saving for your pension in 25 years’ time, you can ignore short-term falls in the value of your investments and focus on the long term. Over the long term, investments other than cash savings accounts tend to give you a better chance of beating inflation and reaching your pension goal.


3. Have an investment plan

Protect yourself. Once you’re clear on your needs and goals – and have assessed how much risk you can take – draw up an investment plan. The investment plan will help you identify the types of product that could be suitable for you. A good rule of thumb is to start with low risk investments.

Then, add medium-risk investments like unit trusts if you’re happy to accept higher volatility. Only consider higher risk investments once you’ve built up low and medium-risk investments. Even then, only do so if you are willing to accept the risk of losing the money you put into them.


4. Diversify!

It’s a basic rule of investing that to improve your chance of a better return you have to accept more risk. But you can manage and improve the balance between risk and return by spreading your money across different investment types and sectors whose prices don’t necessarily move in the same direction – this is called diversifying. It can help you smooth out the returns while still achieving growth, and reduce the overall risk in your portfolio.


5. Decide how hands-on you want to be

If you need help understanding a financial product, get financial advice before you buy. Realise that investing can take up as much or as little of your time as you’d like: If you want to be hands-on and enjoy making investment decisions, you might want to consider buying individual shares – but make sure you understand the risks. If you’re unsure about the types of investment you need, or which investment funds to choose, get financial advice.


6. Check the charges

If you buy investments, like individual shares, direct, you will need to use a stockbroking service and pay dealing charges. If you decide on investment funds, there are charges, for example to pay the fund manager. And, if you get financial advice, you will pay the adviser for this.


7. Investments to avoid

Avoid high-risk products unless you fully understand their specific risks and are happy to take them on. Only consider higher risk products once you’ve built up money in low and medium-risk investments.


8. Review periodically – but don’t ‘stock-watch’

Research shows that investors who watch their investments day to day tend to buy and sell too often and get poorer returns than investors who leave their money to grow for the long term.


Regular reviews – say, once a year – will ensure that you keep track of how your investments are performing and adjust your savings as necessary to reach your goal.




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